Apology Post 2

With all of the bad press that Toyota has gotten lately, and with the 34 deaths and thousands of injuries sustained because of faulty parts and vehicles, and apology is definitely necessary. Although President Akio Toyoda (grandson of the founder of the auto company) issued several apologies via press conferences and congress appearances, I feel that the apologies have come both too late and too soon--to late in that problems with Toyota products are not new. They are new to us, the general public, but cases of Toyota's malfunctioning have been happening for over a decade. On the other hand, I say that it is too soon for apologies because we as the general American people or even more specifically, the Toyota owners out there need to come to terms with all of this. Toyota owners can choose from three options of coping. First, they can ignore reports of Toyota in the media and continue driving their cars, second, they can do independent research and learn if they drive an affected product, or third, they can stop driving Toyota vehicles altogether.
As an owner (now ex-owner of a Toyota), I felt quite betrayed at first when reports of problems in the product became publicised. I see Toyota commercials almost daily about either the Prius (main car affected) itself or about how safe Toyota is. Up until these reports of deaths and accidents came out did I believe that I was safe and protected. As an individual affected by this, I think that I deserve an apology. I think that this apology should be in the form of a letter and as money to cover the cost of damages sustained when my car malfunctioned. I have only personally talked to a few others who too were affected, but I think that they too as well as everyone else who has been affected would agree with my ideal apology.